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I define the complete lead lifecycle process both teams agree on, then implement it in your CRM so everyone’s measured from the same data.
How Marketing should generate leads. What channels to use. Clear campaign structure and tracking.
Single definition of "qualified lead" that both teams agree on. Automated scoring both teams trust.
How Sales should reach out. What constitutes proper follow-up. When to disqualify vs continue.
Both teams measured from one CRM. Clear accountability. Automated reporting. Board-ready dashboards.
From discovery to deployment. I build it with you, train your teams, then leave you autonomous with ongoing optimization support.
As CRO at Chekin (B2B SaaS), I lived this problem. Marketing and Sales constantly argued about lead quality. We had data in Salesforce, HubSpot, Google Ads, and Stripe — but couldn’t answer:
“Which channels drive customers who actually pay and stick?”
I fixed it by building a unified lead lifecycle process and measurement system. The result: 60% MRR growth, 10% conversion lift, 25% shorter sales cycle.
I've lived the Marketing vs Sales fighting problem. Not theory — real experience.
7 years at Dentsu building data platforms for F500 brands like Tesco and Shell.
Not just strategy slides — I build it WITH you in your actual CRM.
8-week implementation. Discovery, process design, CRM configuration, team training, and launch.
Ongoing support and optimization. Cancel anytime after 3 months.
Purpose-built SaaS products that automate the manual work of modern RevOps.
Automated competitor intelligence for Revenue Operations teams. Monitor competitors, track positioning changes, and get weekly AI-generated briefs — all on autopilot.
Monitored Channels
Every Monday, get an AI-written summary of what your competitors changed — delivered to your inbox before the week begins.
Let’s build a system that shows you what’s driving revenue—and what’s holding you back.