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For Series A–B B2B SaaS between £2M and £10M ARR
Marketing, sales and customer success each built their own process. I make them one revenue operation, and hand it back to you running, in 8 weeks.
How it shows up
The root cause — no one owns the revenue process end to end, so each team optimises its own stage and the joins between them go unmanaged.
What this produced at Chekin, the B2B SaaS where I was CRO
MRR growth
higher conversion
shorter sales cycle
The solution
I define the complete lead lifecycle both teams agree on, then implement it in your CRM so everyone is measured from the same data.
Step one
The foundations of RevOps, and how to build alignment across your revenue teams.
Step two
A repeatable pipeline aligned with how your ICP actually buys.
Step three
End the conflict with clear process, shared definitions and aligned metrics.
Step four
The consulting phases, from audit to strategy to hands-on implementation.
From discovery to deployment. I build it with you, train your teams, then leave you autonomous with ongoing optimisation support.
Credentials
As CRO at Chekin I lived this problem. Marketing and sales argued about lead quality constantly. We had data in Salesforce, HubSpot, Google Ads and Stripe, and still couldn’t answer one question: which channels drive customers who actually pay and stick?
The fix — one lead lifecycle both teams signed up to, built once into the CRM, with a measurement system to match. The numbers at the top of this page are what it produced. I do the same work for you.
I have lived the marketing versus sales fight. Not theory, real experience.
Seven years at Dentsu building data platforms for brands like Tesco and Shell.
Not strategy slides. I build it with you, in your actual CRM.
Investment
Strategy first. Then you choose how to execute.
Phase zero, an optional entry point
Low-commitment discovery. Understand the health of your revenue system, its gaps and its priority opportunities before committing to full strategy work.
Two weeks
What you get
Phase one
A comprehensive assessment of your current revenue operations, ending in a complete strategy document and a phased implementation roadmap.
Four weeks
What you get
Phase two
After phase one you decide how to execute. Choose the path that fits your team and your budget.
Products
Purpose-built software that takes the research work off your team and gives back something they can act on the same morning.
The competitor research your team keeps meaning to do, done for you. Radar reads what the market is shipping and hands back the part you can act on — angles worth testing, content with a point of view, and where each competitor is heading next.
It is not a feed to keep up with. It is a week of research you stop doing.
Where it reads — paid creative, websites, LinkedIn, G2, Capterra, job listings and X. That is 7 sources, so a positioning shift shows up wherever it surfaces first.
What lands on Monday — the campaigns your competitors are running and why, the angles nobody has taken yet, and enough material to brief a week of ads and organic content.
Ideal clients
Free resource
10 signs to look for, and a fix for each one. The self-assessment every B2B SaaS revenue leader should run before the next board meeting.
Let’s build the system that shows what is driving revenue, and what is holding it back.