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For Series A-C B2B SaaS Companies (£2-20M ARR)

Do You Know What’s Driving Revenue—
Or What’s Holding You Back?

I help Series A-C B2B SaaS companies build unified revenue systems so Marketing, Sales, and Customer Success stop guessing and start optimizing.

The Symptoms
  • ×Can’t optimize spend across the revenue funnel
  • ×Can’t forecast revenue accurately
  • ×Can’t prove ROI to the board
  • ×Teams work in silos with different definitions
The Root Cause

Marketing data in HubSpot. Sales data in Salesforce. Product data in Mixpanel. Billing in Stripe. No single source of truth.

Book a 15-Min CallSee the Solution
01 · The Solution

One Process. One System.
One Source of Truth.

I define the complete lead lifecycle process both teams agree on, then implement it in your CRM so everyone’s measured from the same data.

STEP 01

Lead Acquisition Process

How Marketing should generate leads. What channels to use. Clear campaign structure and tracking.

STEP 02

Lead Qualification Framework

Single definition of "qualified lead" that both teams agree on. Automated scoring both teams trust.

STEP 03

Sales Engagement Process

How Sales should reach out. What constitutes proper follow-up. When to disqualify vs continue.

STEP 04

Unified Measurement System

Both teams measured from one CRM. Clear accountability. Automated reporting. Board-ready dashboards.

8-Week Implementation

From discovery to deployment. I build it with you, train your teams, then leave you autonomous with ongoing optimization support.

After 3 Months
Clear customer lifecycle understanding
After 6 Months
10-15% conversion increase
02 · Credentials

I’ve Been in Your Seat

As CRO at Chekin (B2B SaaS), I lived this problem. Marketing and Sales constantly argued about lead quality. We had data in Salesforce, HubSpot, Google Ads, and Stripe — but couldn’t answer:

“Which channels drive customers who actually pay and stick?”

I fixed it by building a unified lead lifecycle process and measurement system. The result: 60% MRR growth, 10% conversion lift, 25% shorter sales cycle.

Been CRO

I've lived the Marketing vs Sales fighting problem. Not theory — real experience.

Built Systems at Scale

7 years at Dentsu building data platforms for F500 brands like Tesco and Shell.

Hands-On Implementation

Not just strategy slides — I build it WITH you in your actual CRM.

03 · Investment

How We Work

Strategy first. Then you choose how to execute.

Phase 1

Revenue Strategy & Roadmap

A comprehensive assessment of your current revenue operations, ending with a complete strategy document and phased implementation roadmap.

£8–10k
4 weeks
Deliverables
  • ✓Current state analysis & gap assessment
  • ✓Revenue process design & documentation
  • ✓Lead scoring framework & qualification criteria
  • ✓Tech stack audit & recommendations
  • ✓Phased implementation roadmap with ROI projections
  • ✓Leadership presentation
Phase 2

Implementation Support

After Phase 1, you decide how to execute. Choose the path that fits your team and budget.

Advisory Support
£2k/month
You implement using our roadmap. Monthly guidance sessions to keep things on track.
Guided Implementation
£4–5k/month
We oversee your team or contractors. Bi-weekly working sessions and ongoing direction.
Project-Based
Quoted separately
Specific implementation work: CRM configuration, integrations, dashboards. Typically £10–25k per project.
Full-Service Retainer
£8–12k/month
We execute the entire roadmap over 6–12 months.
Start with the strategy
Products

Tools built for Revenue Operations teams

Purpose-built SaaS products that automate the manual work of modern RevOps.

Featured Product

ImpactGain Radar

Automated competitor intelligence for Revenue Operations teams. Monitor competitors, track positioning changes, and get weekly AI-generated briefs — all on autopilot.

Explore Radar →Book a Demo

Monitored Channels

WebsiteLinkedInG2CapterraJob ListingsTwitter / X
Weekly AI Brief

Every Monday, get an AI-written summary of what your competitors changed — delivered to your inbox before the week begins.

04 · Ideal Clients

This Works Best When...

✓ Good Fit

  • ✓Series A-C B2B SaaS (£2-20M ARR)
  • ✓Can’t answer which channels drive revenue
  • ✓Recently raised funding and scaling
  • ✓CEO can’t answer board questions
  • ✓Ready to enforce process once defined
  • ✓Have budget for tools (£300-500/mo)

✗ Not a Fit

  • ✗Under £2M ARR (too early)
  • ✗Over £50M ARR (need enterprise solution)
  • ✗Want someone to run marketing/sales
  • ✗Think a tool will fix it without process
  • ✗“Everything is an exception” mentality
  • ✗Can’t commit leadership time

Stop Guessing.
Start Measuring.

Let’s build a system that shows you what’s driving revenue—and what’s holding you back.

Book a 15-Min Call