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For Series A-C B2B SaaS Companies (£2-20M ARR)

Do You Know What’s Driving Revenue—
Or What’s Holding You Back?

I help Series A-C B2B SaaS companies build unified revenue systems so Marketing, Sales, and Customer Success stop guessing and start optimizing.

The Symptoms
  • ×Can’t optimize spend across the revenue funnel
  • ×Can’t forecast revenue accurately
  • ×Can’t prove ROI to the board
  • ×Teams work in silos with different definitions
The Root Cause

Marketing data in HubSpot. Sales data in Salesforce. Product data in Mixpanel. Billing in Stripe. No single source of truth.

Book a 15-Min CallSee the Solution
01 · The Solution

Revenue Strategy & Roadmap

4-Week Strategy Engagement

STEP 01

Revenue Assessment & Gap Analysis

I audit your current tech stack, processes, and data quality. Interview your teams. Identify what's working and what's broken.

STEP 02

Process Design & Framework

Design your complete lead lifecycle process, scoring framework, and qualification criteria. Document how Marketing, Sales, and CS should work together.

STEP 03

Tech Stack Recommendations

Evaluate your CRM, marketing automation, analytics, and integrations. Recommend what to keep, replace, or add.

STEP 04

Implementation Roadmap

Create a phased rollout plan with timelines, resource needs, and ROI projections. You'll know exactly what to build and when.

4-Week Strategy Engagement

Week 1–2: Discovery & current state analysis

Week 3–4: Strategy development & roadmap creation

Deliverable: Complete Revenue Operations Strategy Document with technical specifications and phased implementation roadmap.

02 · Credentials

I’ve Been in Your Seat

As CRO at Chekin (B2B SaaS), I lived this problem. Marketing and Sales constantly argued about lead quality. We had data in Salesforce, HubSpot, Google Ads, and Stripe — but couldn’t answer:

“Which channels drive customers who actually pay and stick?”

I fixed it by building a unified lead lifecycle process and measurement system. The result: 60% MRR growth, 10% conversion lift, 25% shorter sales cycle.

Been CRO

I've lived the Marketing vs Sales fighting problem. Not theory — real experience.

Built Systems at Scale

7 years at Dentsu building data platforms for F500 brands like Tesco and Shell.

Hands-On Implementation

Not just strategy slides — I build it WITH you in your actual CRM.

03 · Investment

Simple, Transparent Pricing

Phase 1
Revenue Strategy & Roadmap
£8–10k
4 weeks

Comprehensive assessment and strategic plan for your revenue operations.

  • ✓Current state analysis & gap assessment
  • ✓Revenue process design & documentation
  • ✓Lead scoring framework & qualification criteria
  • ✓Tech stack audit & recommendations
  • ✓Phased implementation roadmap with ROI projections
  • ✓Leadership presentation
Phase 2
Implementation Support
Choose Your Path

After Phase 1, you decide how to execute:

  • –Advisory Support: £2k/month — You implement using our roadmap with monthly guidance
  • –Guided Implementation: £4–5k/month — I oversee your team/contractors with bi-weekly sessions
  • –Project-Based: Quoted separately — CRM config, integrations, dashboards (£10–25k per project)
  • –Full-Service Retainer: £8–12k/month — I execute the entire roadmap over 6–12 months

Compare Your Options

Full-Time RevOps Manager
£80–120k/year + 6 months to hire + 3 months onboarding
RevOps Consultant
£30–50k for strategy deck (no implementation)
ImpactGain — Strategy Phase
£8–10k for complete strategy + roadmap (4 weeks)
ImpactGain — Full Year
£56–152k depending on implementation path chosen
Products

Tools built for Revenue Operations teams

Purpose-built SaaS products that automate the manual work of modern RevOps.

Featured Product

ImpactGain Radar

Automated competitor intelligence for Revenue Operations teams. Monitor competitors, track positioning changes, and get weekly AI-generated briefs — all on autopilot.

Explore Radar →Book a Demo

Monitored Channels

WebsiteLinkedInG2CapterraJob ListingsTwitter / X
Weekly AI Brief

Every Monday, get an AI-written summary of what your competitors changed — delivered to your inbox before the week begins.

04 · Ideal Clients

This Works Best When...

✓ Good Fit

  • ✓Series A-C B2B SaaS (£2-20M ARR)
  • ✓Can’t answer which channels drive revenue
  • ✓Recently raised funding and scaling
  • ✓CEO can’t answer board questions
  • ✓Ready to enforce process once defined
  • ✓Have budget for tools (£300-500/mo)

✗ Not a Fit

  • ✗Under £2M ARR (too early)
  • ✗Over £50M ARR (need enterprise solution)
  • ✗Want someone to run marketing/sales
  • ✗Think a tool will fix it without process
  • ✗“Everything is an exception” mentality
  • ✗Can’t commit leadership time

Stop Guessing.
Start Measuring.

Let’s build a system that shows you what’s driving revenue—and what’s holding you back.

Book a 15-Min Call